International Marketing

Degree of Master of Science (60 credits) with a major in Business Administration

Marketing Management

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a programme that develops your ability to address contemporary marketing challenges. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.

This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth.

During the year you will study topics ranging from the behaviour of consumers to the
nature of the global economy. For example, you will be engaged in
discussions about how consumers relate to and affect each other, how
digital media influence planned communications, and how export is
managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, commerce, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.

Applicant:

  • copy of valid passport
  • University Acceptance letter
  • Health insurance
  • Bank Statement

Co-Applicant:

  • Copy of passport
  • Certificate of marriage for registered partner
  • Certificate of birth for each child

More Information

Tuition fee for the first semester: 60000 SEK

Total tuition fee: 120000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

Like everywhere, living costs in Sweden depend on your personal lifestyle and where you live. Here’s an average monthly budget:

Food: SEK 2,000
Accommodation: SEK 3,700
Local travel: SEK 550
Phone/internet: SEK 300
Hobby/leisure, miscellaneous: SEK 1,450

Total: SEK 8,000 (around €850 or $1,000).

“Above content is copied from www.studyinsweden.se

60 creditsCredit

Campus-basedPlace of study

MasterLevel

EnglishLanguage

Full-timeRate of study

Autumn 2018Start date